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RETAIL GOODS PACKAGING
RETAIL GOODS PACKAGING
DESIGN • ILLUSTRATION • PRE-PRESS • PRODUCTION
DUNKIN'
ICED COFFEE
GORDON BIERSCH BREWING CO.
Dunkin' Iced Coffee
Inspire Brands (parent company to Dunkin' Brands) was one of our regular clients at International Paper, and throughout my time there I had the privilege to work with them on numerous occasions. Highlighted here is some work I completed in order to update their Iced Coffee line of products and bring them in line with a new set of brand standards.
This project provided valuable lessons in maintaining strict brand standards and working with an already completed set of design assets. Coordinating with my Customer Relations Manager, our client contact, and several in-house designers at Dunkin', I was able to modify and arrange existing designs to fit our packaging templates and help manage the product from a technical standpoint, ultimately arriving at an outcome that was satisfying to all parties involved.
Dunkin' Iced Coffee (Front)
Dunkin' Iced Coffee (Left)
Dunkin' Iced Coffee (Right)
Dunkin' Iced Coffee (Front)
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Dunkin Iced Coffee 12 Pack (Caramel)
Dunkin Iced Coffee 12 Pack (French Vanilla)
Dunkin Iced Coffee 12 Pack (Original)
Dunkin Iced Coffee 12 Pack (Caramel)
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Packaging Layout (Original)
Packaging Layout (French Vanilla)
12 Pack Tray (French Vanilla)
Packaging Layout (Original)
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Project ROLE
Packaging Development
Graphic Design
Pre-Press
Production Management
COLLABORATION
Jennifer Smith: Customer Relations Management
Ryan Middaugh: Project Management
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Gordon Biersch
Another client I had the priviledge to work with was Gordon Biersch, an American craft brewery and restaurant chain brand owned by the San Jose Brewing Company. The brand had done an admirable job of navigating the "millenial craft beer boom", and as a result their regular and seasonal offerings enjoy nationwide distribution. This upward swing in the company's fortunes prompted a full brand-wide redesign of all labeling and packaging materials.
The craft beer industry is famous for its highly creative and artistic aesthetic, and as you can see, our client was no exception in this regard. Such complex, intricate designs required hours upon hours of extensive adjustments, prototyping, pre-press, formatting and proofing. Indeed, I considered them to be my most challenging client at International Paper, but I mean that in the best possible way. I'm grateful for the chance to help bring their art to life and love the way these pieces turned out in the end.
Wild Mule Hard Cider
Wild Mule & Wildcide
Wildcide Packaging
Wild Mule Hard Cider
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Discovery 12-Pack
Full Pressure 6-Pack
Cliff Hanger 6-Pack
Discovery 12-Pack
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Gordon Biersch
Gordon Biersch
Gordon Biersch
Gordon Biersch
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Gordon Biersch
Gordon Biersch
Gordon Biersch
Gordon Biersch
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Gordon Biersch
Gordon Biersch
Gordon Biersch
Gordon Biersch
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Project ROLE
Packaging Development
Graphic Design
Pre-Press
Production Management
COLLABORATION
Jennifer Smith: Customer Relations Management
Ryan Middaugh: Project Management
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